Lignin Industries.
sub.stnc® produced 3D animation and sound design for Lignin Industries, a Swedish biotech company transforming forest residues into sustainable biobased plastics. The project visualized Lignin Industries' process of replacing fossil-based materials with lignin-derived alternatives to reduce CO2 emissions in plastics manufacturing.
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Intro
(01)
Any solutions that can transform plastic into something more environmentally friendly represent a step forward.
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Challenge
(02)
We struggled to perfect one specific shot—the one featuring a room filled with various products. We considered about six different setups for this room.
The client aimed to showcase the range of products that could be made with their material. Given the generic nature of these products, it was particularly challenging to arrange them in the room in a way that was aesthetically pleasing while still aligning with the overall message. We resolved this by keeping the room quite simple and placing birches around the products to suggest that they were derived from these trees, enhancing both the visual appeal and the thematic coherence.
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Testimonial
(03)
"They immediately understood our visions and requirements, which was clearly reflected in the final result. I highly recommend sub.stnc® to anyone looking for a expert studio in 3D film production."
Ella Norén, Head of Marketing & Sustainability, Lignin Industries
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