Husqvarna.
For the launch teaser of Husqvarna’s next-generation Automower series, sub.stnc® developed the 3D animation and sound design in collaboration with Valtech Radon.
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The objective was to build anticipation while deliberately withholding detail. Long before the full product reveal in early 2026 and ahead of Black Friday 2025 the teaser marked the first public expression of a new generation of robotic lawn care. Rather than explaining the product, the film establishes a mood positioning the technology before it is fully seen.
The project was particularly meaningful to us because the visual idea behind the reveal was something we had not done before. The way the product was introduced and gradually unveiled felt unexplored. It wasn’t about showcasing features, but about shaping curiosity.
One of the main challenges was the grass simulation. The brief required the grass to feel alive and responsive dynamic rather than static while still behaving in a controlled, intentional way. Achieving the right balance between natural motion and visual clarity took extensive iteration. Through repeated testing and fine-tuning of the simulation parameters, we were eventually able to reach a movement that felt both organic and purposeful within the frame.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
