Husqvarna.
For the launch teaser of Husqvarna’s next-generation Automower series, sub.stnc® developed the 3D animation and sound design in collaboration with Valtech Radon.
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The objective was to build anticipation while deliberately withholding detail. Long before the full product reveal in early 2026 and ahead of Black Friday 2025 the teaser marked the first public expression of a new generation of robotic lawn care. Rather than explaining the product, the film establishes a mood positioning the technology before it is fully seen.
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