ASKET.
ASKET approached us with a concept: to visualize the journey behind their Impact Receipt. We helped out with 3D & Sound Design.
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The Impact Receipt breaks down the environmental and social costs of each product, making it easier for consumers to see the real impact of their choices. This kind of transparency is exactly what the fashion industry needs more of.
We encountered several challenges, especially with the shot involving water. Initially, it looked kind of flat, and we wanted more depth. We solved this by creating a gradient backdrop, transitioning from dark at the bottom to light at the top. This worked really well to create the sense of depth we were aiming for. Another challenge was getting the look and feel of the receipt itself to be accurate. At first, we were told that our initial versions looked too much like toilet paper... However, after some adjustments, we managed to solve that issue.
"We are very pleased with the outcome of the impact receipt. Despite some internal challenges on our end—where the project’s scope shifted several times—your team's delivery remained precise and professional throughout. The quality of the final product was excellent, and it did generate attention, although we did notice that the media landscape has evolved, with topics other than sustainability currently taking center stage. Overall, we are very satisfied with the results".
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Carl-Michael Ulfstedt, Art Director, ASKET
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