ASKET

ASKET approached us with a concept: to visualize the journey behind their Impact Receipt. Dive deep into the essence of conscious consumerism with ASKET's innovative receipt – a statement of transparency that shows the real environmental cost behind each purchase. From the water consumed to the carbon footprint, every detail is laid bare. Join the pursuit of less!

Reason For Undertaking The Project

Given Asket’s dedication to green values, teaming up with them was a no-brainer for us. We’re on the same page when it comes to the future of the fashion industry, both pushing for sustainability, transparency, and a shift away from fast fashion. Asket’s focus on creating timeless, high-quality pieces with a minimal environmental footprint really aligns with what we stand for. The Impact Receipt they offer is something special—it’s a game-changer. It breaks down the environmental and social costs of each product, making it easier for consumers to see the real impact of their choices. This kind of transparency is exactly what the fashion industry needs more of. In our opinion, all brands should have something like this! Working with Asket feels like a perfect match because we’re both committed to moving fashion towards a more sustainable and ethical future.

Challenges During The Production Phase

We encountered several challenges, especially with the shot involving water. Initially, it looked kind of flat, and we wanted more depth. We solved this by creating a gradient backdrop, transitioning from dark at the bottom to light at the top. This worked really well to create the sense of depth we were aiming for. Another challenge was getting the look and feel of the receipt itself to be accurate. At first, we were told that our initial versions looked too much like toilet paper... However, after some adjustments, we managed to solve that issue.