We are already flooded with AI content, and it's just the beginning. At this point, we can learn something important about our future: only the brands that tell great stories will survive. What makes a great story, and what should you keep in mind when developing one? This is what this article is about.

What Great Stories Share

They Are/Have:

• Simple: Structure or sequence of events is simple, like a good song.

  
  

• Purpose: Important/meaningful message

  
  

• Relatability: It feels familiar

  
  

• Emotion

Pull this list out the next time you start a new project and ask yourself if your story ticks all these boxes. It's not always easy—especially when selling a product or service, where narratives can feel lifeless.

Sweeteners

Sometimes your core story might need a little extra flavor. Consider these sweeteners to enhance your narrative—though they can't make up for a weak foundation:

• Surprise: Something you've never experienced before or just unpredictability.

  
  

• Visual Appeal: Beautiful Imagery

  
  

• Sonic Appeal: HQ Sound

Purpose Driven Narratives

Anchor your brand story with a clear, purpose-driven narrative. Develop sub-narratives to target different audience segments and maintain a consistent voice to build a loyal community.

Examples of Narratives That Matter:

• Sustainability & Social Impact: Share authentic stories of how your brand champions eco-friendly practices and supports community initiatives.

  
  

• Heritage & Craftsmanship: Emphasize your roots, tradition, and the quality behind your products, appealing to consumers who value authenticity.

  
  

• Innovation & Transformation: Highlight how your solutions drive change, solve real problems, and inspire progress.

  
  

• Community & Collaboration: Build a narrative around connection and shared growth, inviting your audience into a journey of collective success.

  
  

• Empowerment & Diversity: Narrate how your brand fosters inclusivity and empowers individuals, resonating with consumers seeking positive social impact.

Final Reflection:
Take a closer look at your stories and identify areas for improvement—give it your full effort.

Need ideas/help with your storytelling? – Contact sub.stnc®