The world is changing; consumers rely more than ever on digital channels for information. Real-world engagement with brands has become more complex than ever before. This challenge allows brands to embrace innovative technology such as CGI. The avrage modern human sometimes spends more time on their phone than with actual people. The trend is also evident as there has been a consistent rise in the number of hours spent viewing digital content over the past few years. With the rise of web3 and the metaverse, brands now realize the importance of using CGI.
Brands must understand that traditional content used to have a different power than now. The digital landscape has changed. Consumers want to see something more intriguing than the usual photoshoot. A recent survey by Google found that users are three times more likely to engage with brands when they use 3D animation as compared to 2D images. In addition, according to Forrester Research, creating an interactive video on a website can increase conversions by up to 70%.
It is proven that 3D content significantly increases the user’s engagement and interaction with brands, which leads to increased brand awareness and sales.
In today’s digital world, brands are getting smarter and finding ways to engage their customers more meaningfully. CGI is a great way for brands to connect with their target audience on an emotional level. It allows them to create immersive experiences that engage the user and keep them returning for more.
While it is important for brands to focus on their core business, they must also give attention to the customer experience. This can be achieved through an immersive brand presence that goes beyond traditional marketing channels and engages with the audience in a very personal way. CGI is such a way which allows brands to create high-quality, dynamic content that can be used across multiple platforms such as social media and digital retail stores. If you're looking for a CGI studio, look no further. Get in touch with us today: sub.stnc®